Hindware has been thriving. The building products company, which comprises sanitaryware, faucets, and plastic pipes and fittings has delivered strong revenue growth. The business reportedrevenue from operations of Rs 11.11 billion, registering a growth of 48 per cent year on year (Y-o-Y) in H1 FY23. EBITDA stood at Rs 1.14 billion, up 72 per cent on a Y-o-Y basis.For Q2FY23, the Building Products business reported revenues from operations worth Rs 5.76 billion higher by 19 per cent on a Y-o-Y basis, while EBITDA grew 16 per cent on a Y-o-Y basis to Rs 530 million. The sanitaryware and faucets business continues to post industry-leading growth on the back of its innovative product mix, new product launches and strengthened distribution and retail network despite rising input prices, such as gas. Sudhanshu Pokhriyal, CEO, Bath & Tiles, Hindware, in a virtual conversation with SHRIYAL SETHUMADHAVAN, elaborates upon factors that have led to the company’s growth and focus going forward. Tell us about the key factors that have contributed to the company’s growth. The market has been good. Post-pandemic, spending on the betterment of living spaces has increased. We have also seen demand for luxury housing surpassing ever-before numbers in all major cities in the country. That has been one of the key reasons. We have made use of this growth to increase distribution. We have expanded our presence across the country. We now have over 400 distributors. We have gone a different direction in comparison to how the industry works, where direct dealers exist. No other company is doing this in the way we are; they have large distributors who do wholesale in their area while we have segregated the large dealers and are going the consumer-centric route. Second, we have introduced many innovative products and have been innovative in our approach to our influencers, be it contractors, plumbers, architects or interior decorators. You can call them influencer programmes; I call them innovation in the process itself. To read the full interaction, CLICK HERE.